A South African company established in 1983. Footprints covering all areas and access to sub-Saharan Africa, with both local and international clients.

A suite of focused services:

Brand positioning

Market needs

Perception studies

Implementation of strategies and tactics

Equity surveys

Patient journeys

Defensive strategies

Evaluation of message recall

Corporate image

Advertising

Detail aids

Representative effectiveness and visibility

Packaging

Fieldwork for international companies

Desk research (e.g. market access and medical literature analysis)

Reimbursement

Pricing

Segmentation studies

Our Customers

We are proud and privileged to work closely with most of the leading companies in the healthcare industries.

“They really do pay attention to the company’s best interest – would rather give an honest picture, than just say what the client just wants to hear.”

Research feedback October 2015

“They give the best of service.”

Research feedback October 2015

“Really high quality research – innovative in how they approach the research.”

Research feedback October 2015

“Accessible, easy to talk to, they take the hassle out of working with an agency.”

Research feedback October 2015